Flip it!

So, your dream is to create your own skin care brand! Well done and a big congratulations – having goals and knowing what you want is the start of every dream.  However, the reality check happens when quotes for development, manufacturing, packaging, freight begin to add up to what you’ll have to initially invest of your savings, which can be quite daunting! 

And looking at what’s happening out there in the world of online skin care, let’s face it - everyone today is creating and launching a skin care brand and you will find that you are competing against celebrities, influencers and all manner of other competition. 

So why not take a step back and flip the idea…  Start with something that is still uniquely yours but a much simpler & economical product to produce such as body wash, bath salts, room spray. Your packaging can be simple yet superbly stylish & elegant, the contents; well speak to me about that!   This type of product you will find is not as expensive to produce as a bespoke skin care range which means the sale of these products will give you greater cash flow, you’ll create a brand so that when you have an established customer base you can create that sense of belonging when you do your marketing spin… you know the one… due to popular demand we have now created our luxurious new hand cream or body lotion or shampoo/conditioner.

Launch one new product at a time until you eventually have the financial means to really create a fabulous moisturiser, cleanser, toner etc.

Your loyal customers will love you for it…   and so will your bank account!