Less is More

Imagine, you’ve just developed a luxurious body wash that smells great, foams nicely and your ingredient list looks amazing – 30+ super duper ingredients have gone into creating your product!  That’s what will sell isn’t it? 

Let me ask you this – how does it affect your cash flow and your bottom line? Its costing you plenty to manufacture due to so many raw materials and some may be quite pricey with high MOQs & $/kg, which the manufacturer will pass onto you and yet all that money is literally being washed down the drain, so really a bit of a waste. 

Maybe its time to change tactics and instead highlight a few hero ingredients which you can increase the amount used in your product so that they actually are fit for purpose, instead of just being part of your fruit salad mix of tipins & marketing spin!

Because you know what?  sometimes less is more!