Should I order now or wait?

A golden rule in any business is don’t run out of stock!   Yet, sometimes there are those unfortunate times when planning backfires and for unseen delays you do run out, but this can be turned around to your advantage to create that sense of urgency with your customers… “Sold out” “Place your pre-orders now” etc.  These shoutouts will certainly work with the FOMO phenomenon via the socials today.

So, remember to allow for at least 8-12 weeks lead time when placing your order.  This allows for a healthy margin to order packaging componentry including any possible shipping times, raw materials – there are often long lead times with some as long as 16 weeks and also production planning.  Majority of contract manufacturers wont even put your job on the planning board until all componentry is on site!   So keep an eye on your orders and how quick your stock is depleted then plan and plan again!