How green is green?

Even start ups want to do their bit and more often than not are more focused on sustainability and environmental issues than perhaps the bigger brands.   However, what is and what isn’t sustainable from your packaging to the raw ingredients in your product?   Perhaps you might ask yourself as you look at your marketing strategies what can my little start up do?  How can I impact on the greater good for going green? And is everything I’ve read on Google actually the truth – or is it a case of greenwashing?   Did you know that the ACCC is cracking down on companies making untruthful claims on their packaging and social media sites.   So, its essential to ensure the claims your brand makes are actually qualified and substantiated.     

And whilst we’re on the subject it might be worthwhile to take a look at sustainable farming and check out Palm Oil again.   Essentially, it’s not Palm Oil in itself which is the baddie, but the concerns with unscrupulous companies creating deforestation of tropical forests which have given it a bad rap – perhaps unjustifiably so – because if we replace Palm Oil with say for example Babassu Oil, are we looking at how this is farmed using the same level of microscopic diligence? Same with Coconut Oil! So when you do use it, make sure your palm oil is CSPO (Certified Sustainable Palm Oil) 

But at the end of the day, how do you know what is and what isn’t green & what you can use in your product?  It might be time to talk to some experts in the field and I can certainly recommend you check out Skinterest (https://skinterest.com.au/) On their web page you’ll find some fascinating blogs on the above issues and concerns.  They have a team of experts on hand who can not only help you formulate and create some amazing products but will help guide you along the way towards meeting your own and industry environmental and sustainability standards.

Remember, “choices made with love and intention will always be right - Ethish”